The brand was based on images of the Altai culture — a male warrior, sacred knowledge and deer stones. Deer stones are massive, rusted stone slabs with patterns that are endowed with symbolic attributes of the sexual power of the patron saint, giving richness (more precisely, fertility), multiplying the genus and wealth.
Graphic language combines the style of minimalism and brutality, ethnicity and texture. At the same time, a soft and restrained color scheme strengthens associations with the mysterious Altai and the male theme of products.
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