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Clinic of Dmitry Klimov

Task: To develop a corporate identity that will evoke a feeling of ease, health and will be associated with the clinic.

The main idea of ​​corporate identity is ease. Diseases of the spine and back bind the movements, not allowing to live in the usual mode, and the specialists of the clinic return to their clients a sense of ease and the ability to move around without problems, to walk and fully enjoy life.

The logo was based on images of the pen and spine, thereby causing associations with ease in the back, with wings and desire to move. Restrained and soft colors enhance the basic message of corporate identity.

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