Task: To develop a strong brand for a recreation center in the Gorny Altai, revealing all its main advantages — a cozy and homely atmosphere, its own agriculture and pure majestic nature.
Awareness of their own values, as well as respect for family traditions — formed the basis of the corporate identity.
Comfortable, stylish and cozy houses, high quality products, pant baths for improving health and well-being, clean mountain air, a separate area are the main advantages of the base, important to every guest who appreciates a quality stay. Most of the guests regularly come here by families, which indicates the formation of certain traditions of family rest in the country.
The concept of the family formed the basis for the name of the recreation center, where all regular guests are known by their first and last names.