Task: To develop a marketing kit for «PromPozhStroy», which specializes in fire safety, to present services of the company on the market, increase competitiveness and increase the number of applications.
Work on the marketing kit began with a discussion of the details of the project with the customer and the study of the business niche. Having familiarized ourselves with the company’s target audience and its competitors, we identified the main advantages. Based on the analysis of the marketer, developed a unique trading offer and packed it into a selling structure, text content, highlighting the company’s main lines in separate blocks.
The project is made in a simple style, without bright screaming colors, using elements of infographics. As a result, we got a presentable, saturated and clearly answerable marketing questions to all customer questions.